Promoting the numbers; the numbers of promotion

Just a couple things to check out today.

First, there's a good article at NASCAR.com on the importance of numbers in the upcoming Atlanta race. Looks like racing's giving baseball a run for its money in the "potentially meaningful statistics" category. It's nothing like "New York has beaten Chicago six of the last seven times when they've played on a Tuesday and it rained in the morning the night after a lunar eclipse," but it's gettin' closer.
"289: Laps led at Atlanta by Mike Skinner, more than any other driver who has not won at the track. Skinner has five top-10s in 13 starts at AMS."

Second, an interesting story I came across in the course of my day job. Turns out that having your car painted like a beer can inspires people to buy that beer. Go figure. Promo Magazine has a pretty interesting look into marketing products through NASCAR. Maybe the government should sponsor the #51 "Pay Your Taxes" Chevrolet. Maybe not.